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How Your Values Attract the Right (or Wrong) Customers

How Your Values Attract the Right (or Wrong) Customers

by Jaclyn Richard | Jul 26, 2022 | Insights

Like most outfits, we love a solid mission statement. But if that statement only culminated in some wilted poster with a bunch of aspirational-sounding nouns—innovation, honesty, and everyone’s favorite: positivity—that no one looks at, what’s the point? If a company...

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